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US Black Friday to Cyber Monday sales will reach $85 billion

2026-10-17

Recently, Bain & Company released its latest forecast, predicting that during the five-day shopping period from Black Friday to Cyber Monday in 2026, U.S. retail sales are expected to exceed $85 billion, accounting for 8.5% of the total retail sales for the November-December holiday shopping season. Sales during this period are expected to grow by 8.75% year-on-year, nearly double the overall holiday season's expected growth rate of 4.5%.

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