Industry News

Dutch e-commerce media EMERCE cited the latest market data from Cologne's IFH, pointing out that the German e-commerce market is highly concentrated on a single platform, with Amazon contributing 63% of the total digital commerce revenue, and its share is increasing year by year — ten years ago, Amazon's share in the German market was only about 30%. The data shows that in the second quarter, Amazon generated about €69 billion in commerce revenue in Germany, accounting for about 63% of online retail (including Marketplace business); by 2025, 46% of Amazon Germany's sales are expected to come through Marketplace.