Industry News

The average conversion rate for e-commerce in the U.S. is only 3.4%, and the shopping cart abandonment rate is as high as 71.9%. Out of every 1,000 visitors, only 121 add items to their cart, and only 34 actually complete the purchase, leaving 87 carts full of items abandoned. By category, groceries have the highest conversion rate, with 58 orders per 1,000 visitors; personal care products see 39, apparel 32, and furniture and home goods the lowest at just 25.