Industry News

A Marketplace Pulse comparison found that only about one-fifth of the top 100 sellers on TikTok Shop US also ranked among Amazon’s top 10,000 sellers. Meanwhile, merely one twenty-fifth of Amazon’s top 100 sellers made it into TikTok Shop’s top 100. After matching the top 10,000 sellers on both platforms by business name, only 498 overlapped, accounting for roughly 5%, with no clear correlation between their rankings on the two sites. The report notes that TikTok excels at sparking purchase intent, while Amazon serves as the primary destination for consumers to complete purchases.