Amazon and OpenAI reach an advertising partnership

2026-09-15

Amazon announced a partnership with OpenAI to allow select U.S. brands to run ads through Amazon's advertising system within ChatGPT. Ad campaigns are set up and managed by Amazon, while OpenAI's ad system determines how they are displayed. The ads appear as text or images below ChatGPT responses and are labeled as sponsored content. Delta Vacations has already participated in the pilot program.